Product design leader with focus on solutions that enhance product experience, drive business growth and increase operational efficiency.
During the 16 years of user-centered design practice, I have helped companies small and big, bring focus, clarity and delight to the product. I have driven and mentored design teams toward design solutions that are desirable and viable. I partner with cross functional teams to look beyond feature improvements and take a long term view of the business/product.
at Conviva from October 2021 to Present
I spearhead the design vision and user experience for our flagship product suite - a comprehensive streaming intelligence and analytics platform serving top-tier media companies globally. I collaborate closely with product, engineering, and strategy teams through a continuous discovery process to create effective user experiences. I drive the team towards working in three tracks:
1- Continuous design and validation for usability improvements,
2- Short term feature improvements for product to stay ahead of competition,
3- Long term product innovation.
Product Design Lead at Conviva from October 2020 to November 2021
I successfully led the effort on unifying fragmented and siloed integration tools into a single offering which would reduce the integration cost significantly and drive towards the DIY model. Doubling down as a Product Manager, I created the vision, roadmap and phased implementation plan for the solution along with the structural design.
at Moonraft Innovation Labs from September 2018 to October 2020
I handled the Non-Fintech accounts of Moonraft - Infosys McCamish and UST GLobal. I led a team of 15-20 designers on various projects of these 2 accounts. As a Design Director, I managed a multidisciplinary team consisting of Interaction Design, Visual Design & Information Architects. I led projects from pre-sales discussions to final execution of the design phase.
at Melorra from June 2016 to September 2018
As an individual contributor I was involved in the complete redesign of Melorra Ecommerce platform. I created a solution which merged content and commerce into a seamless experience.
at Above Solutions from 04 April 2016 to May 2018
Effectively led a cross-functional design team, establishing user-centric practices across internal products and client projects. Defined and implemented a standardized design process companywide. Conducted training sessions to educate internal stakeholders on design methodologies and aligning them with development cycles. Played a client-facing role, driving design discussions with prospective clients to convey the value proposition of design for their offerings. Facilitated service design workshops with key stakeholders to collaboratively solve business and product challenges, identifying opportunities through a solutions-oriented approach.
at DigDesignStudio from January 2008 to March 2016
Handling multifaceted projects at various stages that include user research, analyze user research data, develop personas, task flows, low and high fidelity prototypes, visual design and design reviews. Conduct heuristic evaluation and other testing methods to ensure usability.Was a part of hiring and mentoring new designers in the studio. I have designed products for companies such as Google, Yahoo, Intuit, Intel, Titan, Huawei, etc. at the studio.
Here are some of the key projects completed in DigDesignStudio -
Designed Advanced Search system for Intuit Quickbooks
Blue-sky thinking for a concept for Google.
Designed Smart Watch interface for Titan.
User Research for Huawei to understand the visual sensibilities of Indian audience.
Bringing consistency across a complex Ad Publishing platform for Operative.